pink stuff

[Jennie Geisler Hutchison]

October is almost here and the pink-labeled products are already hitting store shelves, promising to help to raise money for breast cancer research. I'm wondering: If you have a choice between the traditional label or a pink one, do you buy the pink? Do you buy stuff because it's pink, thinking it's cool and for a good cause? I love finding displays of pink stuff and seeing what they came up with this year. For instance, last year I found pink silicone bakeware at Bed, Bath & Beyond. I looked for a long time, but couldn't spend the money right then. It really had me tempted, though. Do you stop and look, maybe even buy it, or do you just roll your eyes and get the gray one you would have bought anyway? What are your thoughts on the pinking of America?